Product warranty and support abuse: Saving companies' financial health and brand

from Brands in the Boardroom

Warranty service abuse can damage brands, increase costs and lead to revenue losses. However,appropriate vigilance and controls can significantly curtail this type of entitlement abuse.

In this article, which first appeared as a supplement to Intellectual Asset Management magazine, PwC's Jonathan Kurtz and David L Marston explain:

  • What is warranty service abuse?
  • Who commits these abuses?
  • How are the scams perpetrated?
  • How can this problem be fixed?