Megatrends such as resource scarcity, climate change, and technological breakthroughs are changing the competitive landscape. As companies, city governments, and other organizations update their sustainability strategies, what types of sustainability goals will engage their stakeholders and help them prepare for the future?
According to an executive leader who joined us for a recent discussion with other sustainability and innovation experts, “If you’re setting goals you know you can meet, you’re not ambitious enough.”
Unlike first generation sustainability goals which primarily focused on the reduction of a company’s direct environmental impacts, and second generation goals which expanded to qualitative supplier and social goals, third generation goals are based on what science says is necessary, connect more closely to the overall business strategy, and are focused on the outcomes for the business and for external stakeholders.
How can you get started on your company’s journey to bolder third generation goals that positively impact your business?
Creation of your third generation sustainability goals is also a great way to engage your company’s leadership in a conversation about how you can best prepare for lasting success in a resource constrained economy. Contact us to start the conversation about creating an award winning plan tailored around your specific opportunities and challenges.