Consumer markets

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PwC's 2017 Holiday Outlook: Young Gen Z  

Young Gen Z consumers forge their own path. PwC conducted a separate survey this year of 301 young Gen Z consumers (aged 13-16) to analyze similarities and differences from consumers aged 17+. The vast majority of these young consumers choose stores (81%) as their single most preferred way to shop this holiday with 40% planning to shop exclusively in stores. They like going to the mall and are comfortable paying for products in store via smartphone or wearable device.
 

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Retail and Consumer sector – PwC, Retail and Consumer industry news – PwC

How PwC can help

PwC's Consumer markets is a leading financial accounting, tax and advisory practice serving a broad spectrum of service, merchandising and manufacturing organizations. High-growth tech start-ups, food manufacturers and retail outlets are among countless organizations that rely on our integrated knowledge and tailored solutions to succeed nationally or globally. Let our world-class capabilities help you define and achieve your goals. Connect with us today.   

Contact us

Steven J. Barr
Consumer Markets Leader
Tel: +1 (415) 498 5190
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Eric Shin
Consumer Markets Tax Leader
Tel: +1 (646) 471 0902
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Ron Kinghorn
Consumer Markets Advisory Leader
Tel: +1 (617) 530 5938
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Melissa Palmer
Consumer Markets Assurance Leader
Tel: +1 (617) 530 4473
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