Customer retention and the mortgage industry, 2008 Executive roundtable highlights

Download Customer retention and the mortgage industry, 2008 Executive roundtable highlights

PricewaterhouseCoopers' 2008 Executive Roundtable on Customer Retention was attended by executives representing nine of the top mortgage lenders in the country.

Some of the topics covered included the retention paradigm, customer lifetime value, and customer segmentation as a way to improve the success of a retention strategy. This document summarizes the highlights of the event.