Feeling lucky? Here's the fun & the facts

Urban mottos from PwC people and underlying city demographics

"The capital of smog"
Beijing
"From shabby to hip"
Berlin
"Breathe the 'Good Air'"
Buenos Aires
"3 months of summer are worth 9 months of cold and grey."
Chicago
"Where the world comes to shop."
Dubai
"As small as a sparrow but has all the vital organs."
Hong Kong
"A tale of eastern values with a western look."
Istanbul
"The Big Durian: prickly, but loved."
Jakarta
"Local is lekker"
Johannesburg
"Where there's a will, there's a highway"
Kuala Lumpur
"Mind the gap!"
London
"Chic, with a generous side of road rage."
Los Angeles
"It kills you, it loves you."
Madrid
"The world's fashion and design district."
Milan
"The city that doesn't believe in tears."
Moscow
"Maximum City"
Mumbai
"The city in the sun"
Nairobi
"The city that doesn't sleep because it can't afford to."
New York
"Is there a strike today?"
Paris
"The place where God goes on holidays."
Rio de Janeiro
"49 square miles surrounded by reality."
San Francisco
"The city that never sleeps but wanders like a zombie."
Sao Paulo
"Poverty amid abundance, isolation amid crowds."
Seoul
"Shrewd but not mean, practical as well as romantic."
Shanghai
"A fine city: So many things you can be fined for!"
Singapore
"Quick to pick up on trends, but rarely sets new ones."
Stockholm
"Beautiful, sophisticated and you can surf before work."
Sydney
"Managed but not refined, with charm in the chaos."
Tokyo
"New York and London's kid sister."
Toronto

Understanding the demographic tiles

Using the geographic city jurisdictions in Cities of Opportunity 6, the city tiles present a framework for thinking about each city’s demographic opportunities and challenges. We divided city populations into six age groups, which are modified from standard definitions to recognize the increasing trend of extended education, and therefore, delayed participation in the workforce for the young; and increased retirement ages in many countries, along with longer and healthier working years.

Population density, dependency and land area are all included in the comparison as well as a projection of demographic directions in our 30 cities to 2025. See Vital Statistics on this website or page 9 of the study for more detail on the methodology (“How to read the tiles”). See page 16 of the study for more detail on how we project and compare cities to 2025 (“Establishing a sense of demographic direction”).

*Shanghai and Beijing: Population includes the entire permanent population provided by the city statistics bureau, embracing both permanent households and permanent migrants.