Adding the human element to our urban benchmarking

About the Study

Key to the demographics

Cities of Opportunity 6: We the urban people examines the population patterns and needs of critical urban groups in the 30 Cities of Opportunity. It provides a human counterpoint to the quantitative benchmarking given in Cities of Opportunty 6.

In terms of methodology, an overarching demographic portrait of our 30 cities in 2013 and 2025 was constructed to provide a framework for thinking about each city’s demographic opportunities and challenges. This was developed in conjunction with Oxford Economics using the geographic city jurisdictions used in Cities of Opportunity 6. We divided city populations into six age groups, which we modified from standard definitions to recognize the increasing trend of extended education, and therefore, delayed participation in the workforce for the young; and increased retirement ages in many countries, along with longer and healthier working years.

Population density, dependency and land area are all included in the comparison as well as a projection of demographic directions in our 30 cities to 2025. See page 9 of the study for more detail on the methodology (“How to read the tiles”). See page 16 of the study for more detail on how we project and compare cities to 2025 (“Establishing a sense of demographic direction”).

PwC survey methodology

The survey of PwC people in our 30 cities was designed and implemented by the Cities of Opportunity group and PwC’s International Survey Unit. Questionnaires were completed in all cities between September and December, 2013, and offered in English and five other languages. In total, 14,966 PwC professionals responded with an average rate of 20% in each city. Only center city locations were included to parallel the focus of Cities of Opportunity.

The online survey took approximately 5 minutes to complete and collected data on PwC employees covering: their commute to work, preferences of other cities among the 30 to work in, likelihood to relocate within two years, words that best describe their city, features that are critical to have in their city and those most in need of improvement, and discretionary spending. Respondents were also asked to provide a slogan or saying that best captures the spirit of their city in 10 words or less.

Contact us

Cities of Opportunity is a study jointly performed by PwC and the Partnership for New York City. Please contact the following persons to learn more about the study and its business implications.

On business implications:

Bob Moritz

US Chairman and Senior Partner
+1 (646) 471 8486

Peter Raymond

US Leader, Capital Projects and Infrastructure
+1 (703) 918 1580

Jan Sturesson

Global Leader, Government & Public Services
+46 (0)46 286 93 39

Hazem Galal

Cities & Local Government Sector
Global Leader
+55 21 3232 6168

Egon de Haas

Global Director, Government & Public Services
+31 (0) 20 5686162

On media inquiries:

Tanja Sullivan

+1 (646) 471 6959

On research:

Sabrina McColgan

+44 (0) 2890 415598

On the overall study:

William Sand

+1 (646) 471 4470

Sabrina McColgan

+44 (0) 2890 415598

Quiz Answers

Quiz answers for Test Your Urban IQ (and page 38 in the study) —
Top to bottom on alphabetical list of cities:
4, 15, 23, 27, 1, 19, 20, 6, 29, 25, 21, 5, 26, 8, 22, 11, 12, 28, 24, 14, 2, 30, 10, 18, 3, 16, 17, 13, 7, 9



Connect with our leaders
Bob Moritz
US Chairman and Senior Partner
+1 (646) 471 8486
Peter Raymond
US Leader, Capital Projects & Infrastructure
+1 (703) 918 1580
Jan Sturesson
Global Leader, Government & Public Services
+46 (0) 46 286 93 39
Hazem Galal
Sector Global Leader, Cities & Local Government
+974 4419 2777