In the loop: Reporting revenue — new model, new strategy?

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In the loop 06/03/2014 by Assurance services
In the loop: Reporting revenue —  new model, new strategy?

At a glance

The new revenue recognition guidance is here…will it change how you do business?

What you need to know about the new revenue recognition model

  • In May 2014, a new, single revenue accounting model was finalized that will replace existing guidance.
  • Virtually all companies will see some level of change, including more judgment calls, different business processes and controls, and expanded disclosures.
  • Public companies will start applying the new guidance in 2017, but preparing for the change could be a significant effort.
  • Things to think about now include reassessing business strategies, updating processes and systems, and communicating the potential impact to investors.

The new revenue guidance is here…will it change how you do business?

How could the new revenue standard affect your industry? Examples include:

  Telecommunications
More revenue might be recorded upfront in bundled sales of hardware and services
Asset management
Accounting for performance-based fees is no longer a policy choice
 
  Aerospace and defense
A new model for long-term contracts could significantly change the timing of revenue
Real estate
The elimination of industry guidance could result in earlier revenue
 
  Entertainment and media
A new model for license fees could significantly change the timing of revenue
Software
Revenue is no longer deferred due to lack of fair value evidence
 

Source: PwC

Revenue is a critical performance metric — and revenue accounting rules affect how you do business. They can influence key business decisions, including how companies draft contracts and negotiate with customers. Now that the new revenue guidance is final, a first step is assessing its impact on existing contracts and transactions. It also means taking a close look at your business practices and go-to-market strategies, and considering whether to make changes in light of the new rules.

An end to industry-specific rules

The new guidance eliminates much of the prescriptive — and often industry-specific — guidance that exists today. Companies currently following industry-specific guidance, such as software companies, will see the biggest change. These companies may also find that the new rules result in reported revenue that better reflects the economic substance of their transactions.

What's really changing?

The timing of revenue recognition will be similar to current practice for some transactions, but you won’t know for sure until you apply the new guidance to your company’s specific circumstances. One key difference is that revenue from contingent fees (including performance bonuses or royalties) might be recorded earlier as compared to today’s model. Other differences include new approaches for reporting fees from licensing intellectual property and capitalizing contract-related costs. Additionally, the time value of money could affect the amount of revenue recorded for longer-term contracts.

Beyond revenue — the ripple effect

Getting ready for the new guidance should be a cross-functional effort. Changes to the top line can have a broader impact on other areas of the business, including income taxes and arrangements such as bonus plans, commissions, and debt covenants. Some agreements may need to be adjusted or renegotiated to maintain their original intent.

What you can do now

The first time public companies will apply the new guidance is 2017. However, if you haven’t already, now is the time to assess its impact, and prepare investors for potential changes to your company’s financial picture. The earlier you identify the implications of the new guidance, the better positioned you will be to optimize its implementation.

What PwC can do to help

To have a deeper discussion of how the new revenue guidance might affect your company, please contact:

Brett Cohen
Partner
Phone: 1-973-236-7201
Email: brett.cohen@us.pwc.com

Chad Kokenge
Partner
Phone: 1-646-471-4684
Email: chad.a.kokenge@us.pwc.com

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