The way we assess value in medical technology is changing radically. Payers are refusing to pay for incremental innovations that do not significantly improve health or reduce cost. The faster, better, smaller, cheaper advances so common in consumer electronics foreshadow the future of medical technology.
The study results show that innovation leaders of today may find their position slipping during the next decade. Countries that can overcome their current weaknesses and develop a supportive ecosystem to help medical technology companies thrive will lead into 2020 and beyond.Related thought leadership