How a buzzword morphed into a lasting trend that will transform the way you do business
Big Data is about much more than data and is already transforming the way businesses are run. It represents a new way of doing business – one that is driven by data-based decision-making and new types of products and services enriched with data. This PwC paper focuses on how and why companies must get started exploring Big Data. Organizations that delay starting the Big Data journey risk being leapfrogged by more data-savvy competitors.
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