This PwC publication looks at what organizations need to address to become genuinely innovative and generate full value from their investment.
Is your organization creating full value from innovation?
Innovative organizations are marked out by their visionary leadership, license to explore new ideas, readiness to collaborate and ability to commercialize new ideas quickly.
In our new study, Unleashing the power of innovation, we explore the changing role and nature of innovation in today’s businesses, drawing on responses from a survey of 246 CEOs around the world.
We believe there are five key questions your organization needs to address if it’s to become genuinely innovative and generate full value from its investment: