PwC's Private Company Trendsetter Barometer tracks the business issues and best practices of privately held US growth businesses. It incorporates the views of 243 chief executive officers (CEOs/CFOs): 134 from companies in the product sector and 109 in the service sector, averaging $333 million in enterprise revenue/sales, and including large, $500M-plus private companies.
- More private companies are optimistic about the US economy (50%) than uncertain (38%), though confidence is not as high as at the beginning of the year.
- Trendsetter companies selling abroad are as optimistic about the world economy as they are pessimistic -- 23% in both cases. The overriding sentiment among these international companies, however, remains one of uncertainty (54%).
- Most Trendsetter companies (86%) expect positive revenue growth over the next year, though they plan a slight scaling back in spending.
- International private businesses continue to lead in planned operational spending, particularly Trendsetter companies that sell in emerging markets. Technology spending leads the way.
- Hiring plans hold steady, with 54% of Trendsetter companies looking to add new employees.
- Potential lack of demand is still the top perceived growth barrier, cited by 68% of companies. Nearly half (48%) are also concerned about legislative/regulatory pressures.
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