PwC's quarterly Private Company Trendsetter Barometer tracks the growth expectations, investment focus, and economic views of privately held US businesses. This quarter's report incorporates the views of 202 chief executive officers (CEOs/CFOs): 105 in the product sector and 97 in the service sector.
For the third consecutive quarter, the percentage of privately owned companies optimistic about the US economy's 12-month prospects rose, with 59 percent of private companies voicing optimism in the second quarter, reaching one of the highest levels post-recession.
Two-thirds (67 percent) of private-company executives described the economy as growing, projecting 2.2 percent growth in calendar year 2013. In line with this view, private companies plan an average 3.2 net increase in their composite workforce over the next 12 months, as well as anticipate 7.8 percent revenue growth. Planned spending remains strong. This quarter's report incorporates the views of 202 chief executive officers (CEOs/CFOs): 105 in the product sector and 97 in the service sector.