PwC's quarterly Private Company Trendsetter Barometer tracks the growth expectations, investment focus, and economic views of privately held US businesses. This quarter's report incorporates the views of 226 chief executive officers (CEOs/CFOs): 130 in the product sector and 96 in the service sector.
The majority of private companies feel optimistic about the US economy and uncertain about the world economy.
Most private companies (82%) continue to expect revenue growth for the next year, despite ongoing concern about lack of demand (63%).
Private companies plan a 2.2% increase in their composite average workforce, markedly below the projected 3.2 % increase the prior quarter.
Private companies that sell abroad are more inclined to make capital investments and increase their operational spending.
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