Customer engagement: How digital technologies help private companies gain customer insights and build brand

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07/18/2013 by Private Company Services
Customer engagement: How digital technologies help private companies gain customer insights and build brand

At a glance

This edition of Growing Your Business discusses how private companies are leading the charge in making entrepreneurial use of social media, mobile devices, big data, and other digital avenues to get closer to their customers.

Less than half of private companies are “very satisfied” that they have a good understanding of what their customers’ needs will be over the next couple of years.

In an effort to anticipate those needs, private companies are making entrepreneurial use of social media, mobile devices, big data, and other digital tools to reach a far greater number of customers with their brand message, gather considerably more information about them, and do it much faster than before — all at relatively little cost.

Read how private companies are leading the charge in using these digital technologies to reach their customers and level the marketing playing field between themselves and their public-company counterparts.

Growing Your Business is a series published by the Private Company Services (PCS) practice of PwC. It discusses the opportunities and challenges that leaders of privately owned businesses face, suggesting ways they can make the most of both.