Social media is changing the nature and speed of health care interaction between consumers and health organizations. This in-depth HRI report dives into what some of the largest health care companies are doing in and with social media. The report's findings are based on a survey of more than 1,000 consumers and 124 health care executives. Click below to see a snapshot of social media activity on community sites and health company sites.
Week in the life of social health
This snapshot found that community sites had 24 times more social media
activity on average than any of the health industry companies.
Community snapshot: A patient community posted a question to members: "When do you deliver your baby? - early, late or on time?" and received 61 likes, 766 comments
Provider snapshot: A provider used quizzes to engage its members. A quiz about Vitamin D had 35 likes, 3 shares, 36 comments
Insurer snapshot: An insurer gained new members by hosting a contest to reach its 15,000th-page like. The contest posted 321 likes, 5 shares, 16 comments
Pharma snapshot: A pharma manufacturer alerted members about a product recall which resulted in 12 likes, 47 shares, 12 comments