Playing for keeps: How insurers can win customers, one at a time

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07/30/2014 by Financial Services Institute
Playing for keeps: How insurers can win customers, one at a time

At a glance

Carriers have long focused on products, not customers. How can they create brand-defining customer experiences?

Over the last decade, insurance companies have struggled to meet customers' rising expectations for greater price transparency, real-time responsiveness, and simplified product options. Rather than focusing their business around products and agents, it's time for insurance companies to put customers at the center of their business models. learn more about how customer-centric operating models can help insurance companies play for keeps and win customers, one at a time.