Storing Entertainment Content in the Cloud
Amid the recent launch of music, photo, and video content services, consumers appear to be more informed about digital lockers yet consumers still lack a strong understanding of the benefits of digital lockers or the rights that come with ownership.
This report includes quantitative findings from an online survey of 502 participants and findings from a number of focus groups where PwC explored consumers' awareness, interest and engagement with digital content storage, including their willingness to pay for it.
Ultimately, the success of digital lockers will depend on whether companies can match the benefits with consumers' desires -- and ensuring consumers fully understand the value of digital lockers for all types of content.