Outlook for the sports market in North America through 2017

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01/21/2014 by Entertainment & media
Outlook for the sports market in North America through 2017

At a glance

PwC’s Sports Outlook focuses on recent results and potential opportunities and challenges to future industry growth. This special edition for North America provides revenue projections over five years through 2017 within four key segments of the sports market.

Segments analyzed:

Gate revenues: Primary market ticket sales for live sporting events.
Media rights: Fees paid to show sporting events on broadcast and cable television, radio, internet and mobile devices.
Sponsorship: Fees paid to have a brand associated with a team, league, facility or event, including naming and category rights.
Merchandising: The sale of licensed products with logos, player likenesses, and other intellectual property.

Select key findings:

  • The North America sports market is projected to grow at a CAGR of 4.8 percent, from $53.6 billion in 2012 to $67.7 B in 2017.
  • Gate revenues are projected to remain the largest segment at $19.1 B in 2017, growing at a rate of 3.9%
  • A higher rate of growth is projected in the media rights and sponsorship segments – 7.7% and 6% respectively.
  • New media and sponsorship inventory, as well as higher valuations of sports content by media companies and advertisers, are key drivers.