PwC’s Sports Outlook focuses on recent results and potential opportunities and challenges to future industry growth. This special edition for North America provides revenue projections over five years through 2017 within four key segments of the sports market.
Gate revenues: Primary market ticket sales for live sporting events.
Media rights: Fees paid to show sporting events on broadcast and cable television, radio, internet and mobile devices.
Sponsorship: Fees paid to have a brand associated with a team, league, facility or event, including naming and category rights.
Merchandising: The sale of licensed products with logos, player likenesses, and other intellectual property.