Knowing how your advertising spend compares to that of your competitors is an important benchmark that allows you to save money; and using media auditing and benchmarking pools is the definitive way to do this. Or is it? It’s time to question the value of these pools.
PwC’s Sports Outlook focuses on recent results and potential opportunities and challenges to future industry growth. This edition for North America provides revenue projections over five years through 2018 within four key segments of the sports market.
As part of our webcast series on the new Revenue Recognition standard, we invite you to join us for an expanded discussion on the specific impacts the new standard will have on the Entertainment & Media sector. While the new standard will impact companies broadly, there are particular implications to Entertainment & Media companies that deserve focus as companies plan for implementation.
The planned 2015 FCC auction of spectrum currently used for television broadcast across the United States presents a potential opportunity for broadcasters to monetize a valuable asset – their wireless spectrum – in a new way. Despite this opportunity, multiple concerns surrounding the auction exist including the costs, potential for business disruption, efficiency and effectiveness of such a broad initiative, and the potential impact to channel brand recognition.
The entertainment, media and communications (EMC) deal market is off to a strong start with a few high dollar deals announced in the first quarter. We cover the landscape of deals including private equity and cross-border deals, and dive deep into the emergence of Multi-Channel Networks (MCN) as the new hot property in the digital video space. We recap recent deal activity in the most active sectors, including: Broadcasting, Communications, Internet Related/Information Services, Recreation & Leisure and Film/Content.