With digital content projected to account for 87 percent of growth in spending in the entertainment and media (E&M) industry over the next five years, efficiently producing and managing such content is top of mind for industry players.
The growth in digital media is affecting the E&M industry and all businesses have to respond. Powerful operators are entering new areas—for example, distributors are creating original programming. The challenge businesses face is to manage new work-streams and control how they keep content secure, while making it available to every contributor who needs it, and every user who has the right to see it. All this points to cloud technology. It lets businesses create and distribute content—efficiently and effectively—across multiple regions and platforms. It also lets them control costs and risk by avoiding large capital investment up front.