Digital Disruptor: Bitcoin is a peer-to-peer currency and has gained traction recently. PwC's report discussing the evolution and impact of Bitcoin, and its adoption in sectors such as entertainment, media video games, casino gaming, travel & tourism, telecom and internet.
Bitcoin is a digital peer-to-peer currency which has been gaining momentum globally. In 2013, Bitcoin had 3.4 million online mentions and in the US, many small and large entertainment, media and communications companies have begun experimenting with it. PwC commissioned an online consumer survey to gather awareness, attitudes and behaviors about Bitcoin.
What should executives know about Bitcoin and its potential impact? What are the risks and benefits? PwC's point of view is that Bitcoin can be part of an innovative strategy for products, services and payment systems. Read PwC's report to learn about the evolution and impact of Bitcoin, and its adoption in sectors such as entertainment, media video games, casino gaming, travel & tourism, telecom and internet.
Bitcoin survey datapoints
PwC's online consumer survey measures awareness, attitudes and behaviors around Bitcoin.
1,000 respondents aged 18 - 59
42% of all respondents understand the concept of Bitcoin.
4% of all respondents are "very interested" in using Bitcoin.
49% of all respondents are not at all or not very interested in using Bitcoin.
27% of those who are not interested in using Bitcoin cite Bitcoin's lack of trust, security and regulation as reasons.
22% of respondents say nothing would increase their interest in Bitcoin.
49% of total respondents would be more likely to trust Bitcoin if it were distributed by a well-know third party.
Consumer Intelligence Series, now in its 7th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between the online survey to over 1,000 respondents, a series of focus groups, and social media listening.