Why do consumers prefer certain video package features over others? How are they discovering new shows, and consuming it, and on what devices? This edition of the Consumer Intelligence Series reveals that while traditional subscriptions still dominate, content discovery happens mostly online.
The goal of this research was to explore current video subscription services as well as desires for new services and package options, with a specific focus on:
Read this issue of Consumer Intelligence Series to learn more.
About the Consumer Intelligence Series
Consumer Intelligence Series, now in it's 6th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings are reflect the intersection between the online survey to over 1,000 respondents, a series of focus groups, and social media listening.