PwC's Communications sector report, Real time: The growing demand for data- 2012 North American wireless industry survey, analyzes wireless telecommunications industry responses about financial accounting and operations practices. The survey aims to inform wireless, telecom, and broadband industry participants of the current and emerging trends to empower them in decision making in this fast-changing environment. The results of this survey reflect the participation of nine US and four Canadian wireless operators.
The survey includes more than 200 data charts covering items from smartphone and data usage to customer retention programs and from customer care to the useful lives of property, plant, and equipment assets. We dive into this level of detail to provide readers with relevant data for understanding trends in key performance measures and the financial accounting and reporting policies and practices of wireless telecommunications service providers. The survey period covers calendar year 2011 as well as certain information as of June 30, 2012. Companies participate voluntarily, and individual survey results are kept confidential by PwC.