The PwC automotive practice provides industry-focused services to leading automotive companies.
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- How to be No. 1: facing future challenges in the automotive industry
5/27/14 | Automotive
This PwC paper explains how strong brands and clear priorities are key if automotive OEMs and suppliers are to compete successfully.
- Automotive: 2013 SEC comment letter trends
2/3/14 | Automotive
We have prepared this report to assist management teams in their understanding of the area’s most frequently commented on by SEC staff. The information summarized in this report is based on comment letters issued to companies in the automotive sector and closed by the SEC from October 1, 2012, to October 31, 2013.
- Social Selling: A Digital Blueprint for the Automobile Industry
1/6/14 | Automotive
The automotive industry is amidst an era of marketing disruption. Traditional advertising models and budgets are withering and people are working to find the right mix of marketing among multiple social and digital platforms inside and outside of their control. This always-on and unlimited sharing of experiences, combined with digital communications tools embedded into the car ownership experience itself, has created a new playing field for automakers. This is the third online era. How all of it combined influences the transaction experience is what we refer to as social selling.