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About "Automotive"

The PwC automotive practice provides industry-focused services to leading automotive companies.

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  • Automotive: 2014 SEC comment letter trends

    12/4/14 | Automotive

    Take a closer look at the latest automotive SEC comment letters and trends to prepare your end of year financial reports and high quality annual reports. The information summarized in this report is based on comment letters issued to companies in the automotive sector and closed by the SEC between October 1, 2013 and September 30, 2014.

  • How to be No. 1: facing future challenges in the automotive industry

    5/27/14 | Automotive

    This PwC paper explains how strong brands and clear priorities are key if automotive OEMs and suppliers are to compete successfully.

  • Social Selling: A Digital Blueprint for the Automobile Industry

    1/6/14 | Automotive

    The automotive industry is amidst an era of marketing disruption. Traditional advertising models and budgets are withering and people are working to find the right mix of marketing among multiple social and digital platforms inside and outside of their control. This always-on and unlimited sharing of experiences, combined with digital communications tools embedded into the car ownership experience itself, has created a new playing field for automakers. This is the third online era. How all of it combined influences the transaction experience is what we refer to as social selling.