Supply chain: Testing the model

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US CEO Insights

Peter Tortorici

CEO, GroupM Entertainment Global

"Every crisis is also a learning experience and an opportunity to deepen your crisis management capabilities. But our operations are now scaled so broadly that we have to accept the fact that there are some events that just aren’t predictable. A degree of fragility is part and parcel of the system.”

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How can we shore up our supply chain so that it’s better able to withstand disruptions?

A recent host of factors, including market and demand volatility and the speed of process automation, have led to questions about what strong supply chain performance looks like. Companies that run the supply chain as a strategic asset want their suppliers to be true partners in helping them cope with the ups and downs. (Watch the CEO insights videos)

In the year ahead, more than half of US CEOs (53%) plan to strengthen engagement with key suppliers to both minimize costs and maximize supply chain flexibility and delivery performance. (Explore the data)

A more sustainable supply chain is of interest, too. Reducing the company’s environmental footprint—much of which falls along the supply chain—makes the radar (43%).

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