Social media: Share smartly

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US CEO Insights

Steve Smith

CEO and President, Equinix, Inc.

“People are communicating differently today, and I think it's important to stay in touch with the frontlines.”

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Do we really *like* social media?

Increasingly sophisticated investors, regulators and customers reward greater transparency. On the other hand, new disclosure rules and viral reaction cycles punish frank talk. What's a CEO to do?

Opting out of social media is no longer a viable option. Thus many businesses today are experimenting with social media, taking steps like embedding digital tools and methods into workflow.

The more advanced are social by design, not by reflex. They are converging customer, sales and social data to empower the sales process, using measurement and analytics to improve predictability. The fully-engaged are seeing results in increased revenue and loyalty.

CEOs recognize the power of their online dialogues; 53% of US CEOs say social media users influence their business strategy. (Explore the data) And 50% of US CEOs say they're increasing their focus on supporting a culture of ethical behavior. (Watch the CEO insights videos)

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