Growth: Home-field advantage

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US CEO Insights

Anthony Alexander

President and CEO, FirstEnergy Corporation

"This is the manufacturing heartland. It always has been, and if we can develop [shale gas] resources and take advantage of them, we have an opportunity to see real and sustained growth, not only from an economic development standpoint across all sectors –residential, commercial, as well as industrial – but the spin off that flows from additional manufacturing in this area. This is the greatest opportunity we’ve had in years in this country to reposition ourselves again as a leader in manufacturing and in advanced technologies." (October 5, 2012)

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How prepared are we for greater competition in the US market?

Two goals head the growth agenda in 2013 for many US CEOs: Capturing more share in existing markets, particularly the US market; and making greater use of acquisitions or strategic alliances to advance that aim. (Explore the data)

What has changed? Just a year ago, US CEOs saw growth drawn more evenly across a range of potential opportunities. Surely, weak prospects for Europe (where 47% of US CEO say they have key operations) and less clear growth trajectories in some fast-growing economies matter. (Watch the CEO insights videos)

Also on top of the agenda is increasing competition in international markets. The range of potential outcomes in the US factor in, too. Tilting positively is a fledgling housing recovery and the shale gas revolution.

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