Now that you have greater clarity on your strengths, it’s time to dig a little deeper into who you are and what’s important to you―your values and passions.

When you’re living in alignment with your values and integrating your passions into what you do, you are excited, engaged, and unstoppable. Connecting your career plan with your values and passions gives you the opportunity to align who you are with what you do and how you do it.

This video and the exercises in your personal brand workbook―will help you document and define your values and identify your passions so you can make decisions about your future―whether it's choosing your major, determining the electives you should take to help you stand out from the crowd, or identifying what organizations you might join to help you jump-start your career.

If you haven’t already, please remember to download your personal brand workbook and personal brand master plan to help document your thoughts and create a step-by-step action plan.