What does Google say about you?
Volume and relevance
Volume and relevance are two important measures of your online brand. Volume speaks to how much content there is about you on the web. Relevance speaks to how consistent the content is with who you say you are. Watch and listen to William Arruda share his thoughts on how you can increase the volume and relevance of your online content.
Purity
The web is a crowded place and often, when someone googles you, they see your content mixed in with content from others who share your name. To build your personal brand, it’s important for others to be able to discern what content is about you. Watch and listen to William Arruda explain techniques for ensuring your Google results are pure.
Diversity
When you use diverse media – images, video, etc. – to depict your brand on the web, you paint a 3-D image of your personal brand. In this video, William Arruda shows you how to augment text with multi-media to tell your story in a more interesting and compelling way.
Validation
What you say about yourself online is important. Getting that validated by those who know you is even more important. Learn from William Arruda about the importance of including recommendations, testimonials and endorsements in your online branding activity.Social media tools like Facebook, Twitter, LinkedIn and YouTube can help you express your brand to a much larger audience. You want people to see the real you in the virtual world.
In this activity, we’ll help you analyze your online reputation and make a plan to align it with your real-world brand. Watch the first video and get ready to build your brand in bits and bytes.
After you watch the first video, click the link below to use the Online ID Calculator. This tool will help you see how your brand currently shows up. Once you get your results, watch videos 2 through 5 to help you complete the exercises in your personal brand workbook.
If you haven’t already, please remember to download your personal brand workbook and personal brand master plan to help document your thoughts and create a step-by-step action plan.
