PwC’s Performance Measurement Group
Global Product Innovation Benchmark

May 2015
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PwC’s Performance Measurement Group

At a glance

Today’s leading organizations know how to generate new sources of revenue by turning innovative ideas into new products and bringing them to market quickly. In technology-based industries, business excellence cannot be achieved without product development excellence. Profitable growth comes from introducing the right products at the right pace, with strong manufacturing ramp-ups and market-building launches.