From surviving to thriving: Improving revenues and profits in the new banking environment

March 2011
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From surviving to thriving: Improving revenues and profits in the new banking environment

At a glance

PwC lays out six operational areas of focus for bank executives who want to thrive in the new post-crisis environment.

In the aftermath of the financial crisis, the banking industry is facing fundamental challenges. Tighter regulations and changing customer behaviours impact revenues and retention. Although some leading banks are embracing aspects of behavioral economics, cognitive science, "lean" manufacturing processes, and advanced analytic modeling, they need to do more.

In our experience, bank executives who focus on six key areas can effectively apply these approaches and break through the organizational complexity while unlocking revenue and profit opportunities:
  1. Deploy customer and business analytics to redefine customer relationships and identify new market opportunities across customer segments, geographies and channels
  2. Streamline product design and management.
  3. Differentiate and improve pricing.
  4. Eliminate processes and activities that do not create value for customers.
  5. Increase multi-channel distribution effectiveness.
  6. Build a process of continuous innovation.