Measuring sustainability's value can pose a systematic and universal challenge. The cost of business sustainability initiatives, like most investments, are readily apparent, but some of their indirect benefits are difficult to quantify.
PwC believes that the shareholder value framework can be expanded - using either direct or indirect valuation methods - to accommodate the difficult-to-quantify benefits of environmental sustainability initiatives. Sustainability valuation: An oxymoron? describes both approaches, which can be used to understand and quantify shareholder value created by sustainable business practices and other corporate social responsibility initiatives.
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