Hospitality directions US Q4: January 2010
Download Hospitality directions US Q4: January 2010
PwC's lodging forecast anticipates moderate growth in lodging demand, combined with slowing supply growth, will slightly increase hotel occupancy rates to 55.4 percent in 2010. Though downside risks persist, a sustained economic recovery is expected to support growing lodging demand, as sales and job growth positively affect financial decision-making by households and businesses.
Hotel pricing power is expected to remain weak and average daily rates (ADR) are expected to fall further, resulting in a 1.5 percent decline in revenue per available room (RevPAR) in 2010.