Making sound decisions, preparing business and strategic plans, defining priorities, interpreting data, evaluating alternatives or preparing prospective estimates—all of these actions are critical and require thorough research using the best data and the best analytical tools. Research can illuminate an issue, sharpen the focus on superior solutions and reveal compelling arguments for action.
Data going back in time (time-series data) and data for portfolios (cross-section data) can provide a wealth of information that may not be apparent without proper data organization and analyses. Powerful analytical tools such as econometrics, statistics and mathematical programming reveal patterns and uncover relationships among different variables (for example, property profitability and brand affiliation). Econometrics and statistical tools reveal which patterns and relationships are statistically significant—not due to chance—and which are random.
These tools transform data into knowledge. By providing distinctive quality research, the PwC Hospitality & Leisure Research team assists senior management, investors, lenders, operators, brand managers, Wall Street analysts, litigators, and product and service providers. The disciplines of economics, statistics and operations research provide the foundation for the framework and design of our research engagements, as well as the tools for data analysis.
From data gathering to reporting of findings, PwC professionals apply best practices developed through years of academic training and specialized hospitality experience to provide:
Examples where our research professionals help clients include:
PwC specialists introduced the first econometric forecasting model to the lodging industry. The model accurately predicted turning points (beginnings of recoveries or downturns) in industry performance ahead of their actual occurrences and with considerable lead time compared to other analysts’ predictions. Based on original empirical research, we regularly report a 12-quarter forecast on occupancy, ADR and RevPAR for the industry and its segments to subscribers of the research journal PwC Hospitality Directions. These research results created a demand for forecast models—building econometric and time-series models for clients at the property, competitive set, market or segment levels—that assist with budgeting and planning.
Working on a variety of engagements, PwC Hospitality & Leisure Research professionals help clients improve their profitability, market share, strategic direction and visibility in the marketplace. We offer the benefit of hospitality specialists with advanced economics or statistics academic degrees who are skilled in econometric and statistical techniques. Our teams can design the appropriate analytical framework to answer critical research questions that will enhance and accelerate your decision-making processes.