2013 APEC CEO Survey
Towards resilience and growth: Asia Pacific business in transition

APEC 2013: Building the right business model to prosper in a changing Asia Pacific region
 APEC 2013: CEO as agent of change
APEC 2013: Investing in infrastructure to bridge the gap
 APEC 2013: Intersection of business and regional priorities
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PwC 2013 APEC CEO Survey
Towards resilience and growth: Asia Pacific business in transition

 
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APEC 2013
APEC 2013

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Asia Pacific CEOs: Positioning to meet middle class demands

Rapid urbanisation in many Asia Pacific economies; rising middle classes; and, demand for infrastructure are potential sources of new growth across many sectors.

APEC Summit Themes

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Connecting across Asia Pacific: Supply chain, trade, infrastructure and services

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Asia Pacific in Transition: Business growth in mobile, opportunities in infrastructure

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Asia Pacific in Transition: A Strategic Assessment

Asia Pacific in Transition: Business growth in mobile, opportunities in infrastructure

Asia Pacific in Transition: A Strategic Assessment

Connecting across Asia Pacific: Supply chain, trade, infrastructure and services

Key highlights

  • Confidence is up. More CEOs (42%) are ‘very confident’ in revenue growth for their companies than were at this time last year (36%).  
  • Most CEOs (68%) plan to increase business investments in APEC economies next year. China, Indonesia and the US ranked top three destinations for increases over 3-5 years.
  • Regulatory consistency around IP and services could unleash more investment: CEOs ‘highly likely’ to invest more with harmonisation in IP (22%); corporate governance (22%) and services (20%).
  • Innovation, expanding services top CEOs to-do lists: 87% of CEOs say middle-income consumers influence their growth strategies.
  • Close to one in five CEOs see R&D, HR as ‘unprepared’ to adjust to the middle-income trend in Asia Pacific. Many believe Indonesia will surprise the region with more business opportunity than expected, followed by Myanmar, China.
  • One in five Asia Pacific CEOs are pursuing mobile products and / or services: Business leaders see opportunity in mobile-enabled sales and transactions.
  • Asia Pacific’s many trade talks welcomed, but some CEOs flag rising complexity and costs: 69% agree multiple trade tracks create more opportunities for their companies.
  • Developing tech grids and urban transport are the paths to economic growth: CEOs believe lifting regulatory and legal barriers (32%) and trade infrastructures (31%) can create ‘significant’ growth opportunities.

More information on our survey key findings.

Asia Pacific in transition >> Business in transition

Sources of growth in Asia Pacific are changing. Businesses are adapting. What worked 10 years ago in the region won´t necessarily work in the years ahead. Decisions CEOs are making about where to invest and why reveals many businesses in transition—just like much of the region itself.

Export-led growthProduce goods

Domestic-led growthCreative services

Manufacturing centresExpand capacity

Urban centresExpand distribution, innovation capabilities

Vertically-integrated supply chainControl processes, production

Fluid value chainCo-develop, specialise, use service networks

PwC leaders at APEC 2013

Dennis Nally Dennis M. Nally
Global Chairman
 
Silas Yang Silas Yang
PwC Asia Pacific Chairman
 
Chuck Chang Chuck Chang
Energy Sector
Assurance Leader
 
Rob Gittings Rob Gittings
Vice Chairman
Client Service
 
Ong Chao Choon Ong Chao Choon
Advisory Leader
PwC Singapore
 
Mirza Diran Mirza Diran
Advisory Leader
PwC Indonesia
 
Frank Lyn Frank Lyn
China & Hong Kong
Markets Leader
 
Ay Tjhing Phan Ay Tjhing Phan
Tax Leader
PwC Indonesia
 
Mark Rathbone Mark Rathbone
Advisory Asia Pacific Capital Projects & Infrastructure Leader
 
Eddy Rintis Eddy Rintis
Assurance Leader
PwC Indonesia
 
Luke Sayers Luke Sayers
Chief Executive Officer
PwC Australia
 
Irhoan Tanudiredja Irhoan Tanudiredja
Senior Partner
PwC Indonesia
 
David Wu David Wu
Senior Partner for Beijing
PwC China