About American Perspectives

Image: About this project

PwC's 10-year planning process began in late fall 2007. To establish a baseline for our thinking, we met individually with a cross section of senior US executives, academics, public policy experts and PwC partners. The majority of our private sector interviews were with CEOs from Fortune 100 corporations based in the US with extensive international operations. Several CFOs and R&D and strategy leaders also participated.
In addition, we performed scenario planning, held leadership workshops, and conducted internal and external macroeconomic analyses to apply imagination and discipline to our thinking.

We found the resulting insights so informative that we wanted to find a way to share them with clients. The result is American Perspectives, which mirrors major threads of our discussions and conclusions and amplifies them in short essays and Interviews. Besides reading individual articles from American Perspectives on this Web site, you can download the PDF, or order a hard copy.