Keyword connects with PwC alumni to talk about technology and the future of an industry that is always one step ahead.

Image: Keyword Vol.5

Image: The art and science of crisis management The art and science of crisis management >
Murphy’s Law aside, business leaders need to be prepared for an unexpected crisis. In this Keyword interview, professor and crisis management professional Dan Laufer discusses how a company’s response can have a big impact on its business and its brand.
Image: A date with destiny A date with destiny >
After building a successful consulting practice, PwC partner Mike Spratt traded his hightechnology clients for high-quality harvests at the New Zealand vineyard he and his family established a decade ago.
Image: Cloud computing: taking advantage of the silver lining Cloud computing: taking advantage of the silver lining >
In the coming years, agile businesses will turn to ‘the cloud’ for their technology needs and in doing so will find opportunity and cost efficiency. In this timely article, PwC describes some of the benefits and risks that come with outsourcing IT applications and infrastructure.
Image: Capitalizing on opportunity Capitalizing on opportunity >
Venture capital is closely linked to the ongoing technology revolution. Four PwC alumnae discuss the important roles they play at their venture firms and offer an outlook for the industry.
Image: Building a high-tech advantage Building a high-tech advantage >
Competing and winning in today’s business landscape can be challenging. Three leaders from pioneering technology companies describe the steps they’re taking to assure they maintain a competitive advantage.