Thought leadership

While PwC is at SXSW to declare our digital presence, we are anything but new to the scene. See for yourself what we are capable of through the highlighted examples of our thought leadership below.

Looking for more? Connect With Us or visit the digital solutions section of our site.

 

B2B Growth in the Digital Age

 

B2B Growth in the Digital Age

Leading business-to-business (B2B) brands are learning from the business-to-consumer (B2C) digital revolution. It is no secret that B2B companies have lagged their B2C counterparts on using digital to build more direct channels to business customers. But the smart use of technology now lets B2B brands help their customers reach the goals behind why they’re buying the product or service in the first place. PwC can help you solve for this unique business challenge.

PwC can be your trusted business advisor—from strategy through execution—when building the digital future of your B2B brand.

 

Seizing the Mobility Moment

 

Seizing the Mobility Moment

PwC recognizes both the opportunities and challenges posed by the rise of mobility, and has created a series of papers to address these topics. This particular paper, the third in the series, focuses on mobile collaboration in the enterprise, or how organizations are beginning to create social ecosystems that rely on ad-hoc collaboration and on-demand employees to drive innovation and generate compelling customer experiences.

Our mobility manifesto states: The mobile device is changing the customer experience and forcing organizations to rethink how they engage with their customers and employees. PwC is prepared to help you address these opportunities and challenges.

 

10 Minutes on Building the Customer-Centered Organization

 

10 Minutes on Building the Customer-Centered Organization

Have 10 minutes? That's all the time we need to explain building the customer-centered organization.

"Getting closer to the customer" is recognized by many company leaders as the cornerstone of business success. A customer-centered organization places customers at the heart of an organizational strategy, an approach that can distinguish your company from competitors.

In 10 minutes we will discuss the following questions and explain how companies who place a focus on creating a customer-centered organization may reap real dividends: What does a customer-centered organization look like? What investments are needed to take you there, and what might that journey look like?

 

Digital IQ Survey

 

Digital IQ Survey

PwC believes that a strong Digital IQ—how well companies understand the value of technology and weave IT into the fabric of their organization—entails more than adopting the latest tools or having a large IT budget; it is about integrating "digital conversations" into every aspect of the business.

With over 1,100 respondents from 12 countries across North America, Europe, and Asia Pacific and numerous industry sectors, the 2013 survey is rich in insights on what separates companies who understand the value of technology and weave IT into the fabric of their organization.

 

Experience Radar Publications

 

Experience Radar Publications

PwC’s Experience Radar helps businesses deliver a customer experience that attracts new profitable customers, keeps the customers you have and expands your margins so you win in the marketplace. Our Experience Radar is different because of the methodology we employ. Comprised of conjoint survey techniques, our methodology measures multiple dimensions of experience and ties it all back to real business metrics.

While Experience Radar can be customized to your organization to focus in on the experience accelerators unique to your business and customers, you can explore one of the several industry-focused insight reports PwC has already completed and released now.

 

BGT Digital Experience Solutions

 

BGT Digital Experience Solutions

BGT Digital Experience is PwC's most recent digital acquisition. BGT brings their strategy, analytics, creative and technology capabilities to PwC to open new opportunities for their clients, people and the communities in which we work.

As part of PwC’s U.S. Advisory business, former BGT professionals will focus on helping organizations create an enhanced experience with customers, and drive growth, performance and customer engagement across their entire enterprise. PwC can now help clients create differentiating, brand-defining customer experiences, that can lead to higher levels of customer satisfaction and loyalty, expanded market share and sustainable revenue growth.

 

Uberflip Client Story

 

Uberflip Client Story

Get an inside look at PwC's Emerging Company experiences through the Uberflip Client Story. Uperflip is a startup backed by PwC that compiles all of a clients' scattered pieces of content from different channels into one centralized location. PwC is helping Uberflip to maximize their Scientific Research & Experimental Development (SR&ED) entitlement and serving as a support system as they grow.

Watch the video to learn how PwC's partnership is helping Uberflip to open doors and how Uberflip is in turn helping PwC to better manage their content and drive leads.