Regional briefs

Regional briefs
North America leads in Digital IQ, Latin America lags, and Africa, Asia, and Europe make up the middle.

Success in capturing value from digital investments starts with the CEO and requires that company leadership agree on making digital an enterprise capability, then acting accordingly in everything they do. Those who do will reap the rewards; those who do not will fail to realize the expected returns from their digital investments. Companies in our study that took this path were twice as likely to be top performers in revenue growth, profitability, and innovation. See how the results varied regionally across the globe.

Read our brief synopsis and accompanying survey findings by region.

Africa: IT has a strong understanding of strategy


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The lines between business and IT are blurring. 90% of respondents from Africa report that their IT organization has a good or excellent understanding of the corporate strategy compared to 68% of overall respondents. The region has a lower Digital IQ. Africa-based respondents say less frequently that they have a “strong/very strong” Digital IQ at 47%, below the overall average of 63%.

Technological breakthroughs mean big change. Nearly all respondents in Africa believe technological breakthroughs will have a “major/moderate” impact on their businesses at 98%-higher than the overall average of 88%. CIOs dominate IT spend. Africa-based respondents have the highest percentage of IT spend within the CIO budget (63% vs. 53%).

Success of innovation is based on what is created. Respondents in Africa most often say that they measure the success of innovation based on the number of ideas brought to life internally or externally-well above the overall average of 44%.

Asia: CEOs leading the digital charge


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Asia CEOs are at the front of the digital pack. 80% of respondents from Asia said their CEOs are active champions in the use of IT to achieve their corporate strategy, compared to 71% overall. And 89% say their CEO and CIO have a strong relationship--much higher than the average of 69%.

At 87% respondents from Asia are considerably more concerned than their global counterparts (74%) about the inability to quickly adopt information technologies as a threat to organizational growth, but only 68% have addressed this concern in their corporate strategy.

But they lead all respondents in agreeing that their corporate strategy is well-communicated throughout the organization. (74% compared to 55% overall).

Europe: more digital conversations needed


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CIO-C-suite relationships need to be front and center. Europe is trending a bit lower than the overall average in the strength of some key CIO-C-suite relationships, so more digital conversations could be beneficial. 61% cited the relationship between the CIO and CEO as “strong/very strong” compared to 69% of the overall average.

Europe’s Digital IQ is on par with regional average. 63% of European respondents claim they have a “strong / very strong” Digital IQ, which equals the overall average.

Technology change will have a significant impact. 92% of European respondents believe that technological breakthroughs will have a “major/moderate” impact on their businesses in three years, compared to 88% overall.

IT budgets are falling outside of the CIO realm. Among European respondents, only 40% of IT spend is accounted for in the CIO’s IT budget, compared to 53% of the overall average.

Latin America: lagging behind on Digital IQ


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Latin American companies need to ramp their focus on Digital IQ. 36% of Latin American respondents rated their Digital IQ as “strong/very strong” – much lower than the overall average of 63%.

Technological change is less impactful, at least in terms of perception. Only 48% of Latin American respondents are "extremely" or "somewhat" concerned about the impact of technological change on their organizations compared to 69% of the overall average.Alarmingly, only 18% of Latin American respondents have addressed the speed of technological change in their corporate strategies versus 47% of the overall average.

CIO-C-suite relationships are strong. While Digital IQ may not be as strong, Latin American respondents do claim solid relationships between the CIO and many C-suite executives, e.g. CIO-CMO (57% versus 51%) and CIO-CFO (68% versus 63%) “strong/very strong”.

North America: the leader in Digital IQ


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Companies in North America have a higher Digital IQ. 77% of North American respondents say that their companies have a “strong/very strong” Digital IQ—higher than the overall average of 63%.

CIO-C-suite relationships can be strengthened. North America respondents claim less often than the overall average that relationships between the CIO and other C-suite members are “strong/very strong”. Only 40% of North American respondents say the CIO-CMO relationships is “strong/quite strong” versus 51% overall—perhaps indicating more tension as marketing assumes more ownership of digital.

Innovation success directly tied to business value. 56% of North American respondents measure innovation success by the explicit business value added compared to 46% of overall respondents.

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