PwC's 6th Annual Digital IQ Survey

March 2014
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PwC’s 6th Annual Digital IQ Survey

At a glance

We have identified the five key behaviors that make for a high Digital IQ. These five behaviors are what give companies the edge, enabling them to maximize their use of digital technology across the business and position them for better performance. Those businesses in our study that have a strong Digital IQ, the byproduct of leveraging these five interlocking behaviors, were 2.2 times more likely to be top-performers in revenue growth, profitability, and innovation.

For the complete findings, download the 6th Annual Digital IQ Survey.

Today, all roads lead to digital. From business strategy to execution, digital technology has become the foundation for everything we do. Nearly every organization lays claim to being a digital enterprise, but as our study revealed, only a minority are truly there.

Financial Times discusses Digital IQ with Chris Curran, Principal and Chief Technologist.

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