Build a customer-centered business and brand

Your customer is “always on”. You can be too. New buying behaviors, channels and technologies require engaging, customer-centered experiences sustained by properly aligned sales and support channels. Use the right segmentation, customer-centric operations models, and culture change to build value and loyalty and put the customer at the center of everything you do.

 
Building around the customer

Today’s businesses are taking an “outside-in” approach to customer experience excellence.

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The right experience, to the right customers, at the right time

PwC’s Experience Radar helps businesses win in the marketplace by delivering a customer experience that attracts new profitable customers, keeps the customers you have, and expands your margins.

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Customer centrality

Defining what it means to be a customer centered organization

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Putting the customer at the center

Seems like everybody's talking about putting the customer at the center of business. But what does that really mean when they do? A panel of PwC customer experience professionals weigh in.

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The healthcare consumer

PwC's Health Research Institute's (HRI) series on customer experience in the healthcare industry

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Customer solutions


Strategy & Experience Design

Marketing & Sales

Service & Engagement

Pricing & Profitability

Analytics & Simulation


Segmentation, customer-centric operating models and cultural change

  • Customer lifetime value management
  • Customer segmentation
  • Experience strategy
  • Human centered design and design thinking
  • Journey mapping
  • Operating model development
  • Value proposition development