Customer engagement is rapidly changing as new social technologies and trends emerge. Build social capabilities that create—and recreate—your brand.
Friends, colleagues and those with shared interests are connected online in vast, global social networks. They share ideas, provide real-time feedback, form groups, and even innovate to solve common problems. The irony? Technology just may be enabling a more human marketplace than we've enjoyed in recent history. The business banter of the village market is back, only this time it's online—and it's global.
Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud ComputingRead more
Never before has there been such a powerful platform for learning about customers—what they value, how they really think, what they'll pay for, etc.—in a forum that is largely free of commercial influence. Nor has there been a more effective tool for turning ordinary customers into extraordinary advocates and agents of influence. And using social media in order to create new channels that engage customers and build brand loyalty may just be the tip of the iceberg: its real value may lie in its ability to further a product’s total life cycle.