Seizing the Mobility Moment

April 2012
  • Print-friendly version
Seizing the Mobility Moment

At a glance

Businesses have a unique opportunity to stand out by discovering that mobile devices are not only tools to drive innovation but an ecosystem that can transform customer and employee experiences.

The mobile device is changing the customer experience and forcing organizations to rethink how they engage with customers and employees. This paper is a first in a series exploring the opportunities and challenges posed by the rise of mobility and how companies can capitalize on them to create experiences that strengthen relationships.