How grocers can get ahead for the future

June 2014
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How grocers can get ahead for the future

At a glance

What customers want in tomorrow’s grocer isn’t all that different from what they want today. Based on the more than 1,000 customers we surveyed, the grocery industry’s future is centered around a simple yet targeted shopping experience that’s tailored to their needs. And while technology will play a more important role than it has historically, it will be just one component of connecting with clients. The grocery shoppers of tomorrow will want a shopping experience that’s tailored to their needs with custom coupons, convenience, and a selection of organic and ethnic foods, according to our new survey.

PwC’s Experience Radar helps businesses find the often hidden sources of value that drive exceptional, differentiated customer experience. By helping companies rank their product and service features, our Experience Radar points the way to value—and profits—by identifying ways to serve all your customers, but particularly those seeking an experience that’s second to none. In this report, we help you locate two elements critical to pleasing your customers and growing your business: experience segments and experience enhancers.

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