Astounding levels of digital adoption are transforming customer behavior---requiring businesses to rethink and reimagine the journey of their customers. The challenge? Most organizations simply aren't organized or platformed to support the change. A new enterprise platform may be needed to enable businesses to identify, create, manage, and measure their customers' journey. Informed by deep data and insights, this new platform is poised to change the way brands interact with their customers and the way organizations operate.
The digital marketing cloud is the Next Enterprise Asset and is essential to delivering on the total customer journey; success depends on educating marketers about connecting their mission and technology to real, measurable business impact across the customer journey.
Businesses with complex marketing needs require technology that can deliver; understanding the marketing organization and the technology is part of the equation – the remainder is navigating the relationships & interdependencies with technology and finance organizations.
In an age where consumers expect personalized and relevant experiences, the cloud offers a channel for on-demand precision. The marketing cloud is the key to driving cross-selling across the marketing suite.
Meet real business objectives
Deliver what's next
Marketing & Social
Reach your audience in the right context
Give customers an everywhere experience
UX & Design
Drive purposeful actions
Measure the right things
Agile companies are seizing opportunities around the cloud to create innovative new services and business models that decrease time to market, create operational efficiencies and engage customers in new ways. Cloud services like Infrastructure-as-a-Service (IaaS), Software-as-a-Service (SasS), Platform-as-a-Service (PaaS) and Business Process-as-a-Service (BPaaS) are more than technology delivery paradigms.
Whether an enterprise wants to consume or offer cloud services—they can leverage the cloud to achieve new levels of the “Connected Experience” across customer, supplier, partner and employee relationships. The cloud impacts the entire enterprise—spanning corporate strategy, finance, operations, governance, culture and technology.