Transforming customer experience and brand engagement by activating and embedding customer voice into everything you do.

  • 66% Of Online Adults
    in the U.S.
    use social media
  • 59% Of respondents currently invest in mobile technologies for their employees
  • Leading companies integrate social media into their interactions with all their stakeholders.
  • 30% Of firms identified as top performers use social media for external communities, according to our data.
    Among the rest of the survey respondents that figure is actually higher, at 37%.
  • Leading firms understand that being behind the curve on the strategic use of digital technologies weakens their ability to interact and strengthen relationships with customers, employees, and partners.

    PwC's 4th Annual Digital IQ Survey

Leading firms understand that being behind the curve on the strategic use of digital technologies weakens their ability to interact and strengthen relationships with customers, employees, and partners.

PwC's 4th Annual Digital IQ Survey
Leading companies integrate social media into their interactions with all their stakeholders.
30% Of firms identified as top performers use social media for external communities, according to our data. Among the rest of the survey respondents that figure is actually higher, at 37%.
59% Of respondents currently invest in mobile technologies for their employees
66% Of Online Adults
in the U.S. use social media
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PwC acquires substantially all of the assets of Ant's Eye View

The acquisition reflects PwC's commitment to building depth in areas that meet the needs of its clients, addressing their most complex business challenges, from strategy to execution. Read the press release.

Learn more about PwC's Customer Impact practice.

Dana Mcilwain

“The addition of this talented team to our Management Consulting roster strengthens our ability to help our clients use social media to engage with their customers and employees, creating a positive and powerful brand experience.”

Dana Mcilwain PwC Vice Chairman and U.S. Advisory Leader
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Meet the Customer Impact leaders

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Paul D'Alessandro PwC Principal

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Paul D'Alessandro, a PwC Principal, leads the firm's Customer Impact services business within the Health Industries sector.

  • He has an extensive background in high-tech product and telecommunications Experience Design (xD). Paul's approach to xD is based on the creation of unique customer experiences that blend the physical place (home, workplace, retail etc.) with virtual environments (online communities, mobility solutions, word-of-mouth networks.)
  • Paul's approach to xD is based on the creation of unique customer experiences that blend the physical place with virtual environments.
  • A regular speaker within academic and industry circles, Paul has been published on the topics of word-of-mouth marketing, technology-enabled advertising, and new product/platform innovation.
  • Paul's results-driven approach to strategic growth through innovation, interactive marketing, and xD has been applied from product conception and launch through to market-share leadership within large-scale programs at Fortune 100 organizations, startups, and emerging markets of Asia, Africa, and Eastern Europe.

Thomas Puthiyamadam PwC Principal

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Thomas Puthiyamadam, a PwC Principal, leads the firm's Customer Impact services business with the Product & Services Industries sector.

  • Tom's main focus is on customer strategies, marketing , pricing, sales, service and total experience improvement.
  • Tom has significant experience delivering global transformation services for Fortune 500 companies.
  • He has over 15 years of experience advising companies in the areas of business strategy, customer experience transformation, sales & channel transformation, go to market strategies, segmentation strategies, customer & product profitability, product design & launch, service transformation, organization design, and change management

Dean Nicolacakis PwC Principal

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As a Financial Services Advisory principal, Dean advises senior executives on strategic issues like optimal leverage of delivery channels, transformational change initiatives, and use of technology for achieving business and growth objectives. As engagement principal, he'll be responsible for the engagement throughout, overseeing the creation of all deliverables.

  • Dean played lead roles in launching new growth initiatives, assessing and remedying troubled projects, and greatly improving the customer experience in online, call center and face-to-face channels.
  • He has extensive knowledge in optimizing the value of front and back office operational functions to maximize value to the business.
  • Dean reviewed a global program to re-platform a company's core processing system, launching new products with improved time to market.
  • He created a company's global processing strategy, which brought together the business needs of the company’s member banks worldwide and identified the necessary internal organizational and application changes to support the evolving market.

Meet the Ant's Eye View Team

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The team joining PwC has more than 150 years of social enterprise experience at some of the largest and most well known Global brands.

Sean O'Driscoll Co-Founder, CEO

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Sean is the co-founder and CEO of Ant’s Eye View. He was the primary public voice for the brand, speaking frequently to promote Ant&aposs Eye View&aposs position in the marketplace to help it become one of the leading social business management consulting firms in the industry.

  • Before co-founding Ant’s Eye view, Sean was an executive at Microsoft where he developed a unique approach to driving strategy and organizational change.
  • He was responsible for building and operating a $100 million professional services business at Microsoft, and has in-depth experience in partner and channel development, and in marketing.
  • Sean serves on the Badgeville Corporation's advisory board and is co-chair of the influencer council for the Word of Mouth Marketing Association.
  • He has worked directly with Fortune 500 clients in many industries and with senior executives in marketing, corporate communications, support and operations.

Jake McKee Co-Founder, Chief Innovation Officer

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Jake is co-founder and Chief Innovation Officer at Ant&aposs Eye View, where he helped build internal training capabilities and tested new technologies and ideas for client readiness.

  • Before Ant’s Eye View, Jake was the Global Community Relations Specialist for LEGO Company, and was key in returning LEGO to creativity, core building, and most importantly, profitability.
  • Jake's developed web content since 1994, and built websites for Nokia, ClubCorp, The Dallas Stars and The Texas Rangers.
  • He produced iOS/mobile content applications and conducted R&D against future looking technologies. He also built training programs for Ant’s Eye University and for clients.
  • Jake has worked extensively with major clients, as well as in customer collaboration, online communities, fan group relations, community management, and web, mobile and product development.

Dustin Johnson SVP, Managing Director

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Dustin was Senior Vice President and Managing Director of Ant’s Eye View's Seattle practice, and was the de facto COO/CFO. He developed the project management framework and methodology used for client delivery operations, and helped create the company's model for its thought leadership, service lines and go-to-market offerings.

  • Prior to Ant’s Eye View, Dustin was Director of Community Strategy at Microsoft where he transformed the traditional phone and web customer service into a user-to-user help and how-to community model.
  • Dustin worked on Microsoft’s next generation online influencer strategy and engagement model, and led business operations and strategic planning.
  • He built a 100-person organization in Shanghai to support delivery of the community model, earning him Microsoft’s highest-level award for outstanding achievement.
  • He has served major clients in areas like custom application development, technology risk assessment, project management, business intelligence dashboards, and business process reengineering

Sean McDonald SVP, Managing Director

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Sean founded Ant’s Eye View's Austin practice, where he launched special practices, developed business and oversaw project delivery. He has worked extensively in marketing operations, brand management, customer service, product development, strategy, process design and measurement projects.

  • Before Ant's Eye View, Sean worked with Dell and pioneered a Social Media Model to improve global brand health, customer service models, and Dell's overall culture. The Model has been cited by books, periodicals and university research for its innovation.
  • Sean led strategy and execution of channel mix (online, phone, retail), pricing/promotion, and marketing communications. He achieved record revenue and profitability during Dell’s race to #1 market share.
  • Sean established the Company’s Listening 360 practice for Ant's Eye View clients -- a research tool and subscription service. He also helped create a Training and Readiness practice for social operations inside the enterprise.

Todd Shimizu SVP, Managing Director

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Todd was Senior Vice President and Managing Director at Ant’s Eye View's Silicon Valley practice, where he played a key role in building the business and the company's engagement across the marketing organization.

  • Before Ant's Eye View, Todd worked with Juniper Networks. There he created the first Junos Space developer program and guided early adopters through their development experiences.
  • Todd led strategy for Juniper’s J-Net and social media properties, launching the successful Junos Central and Junos Connect programs. He grew the Junos-certified engineer population by three times in 2009.
  • At Ant's Eye View, he led a highly complex organizational transformation project – successfully realigning and re-architecting the Global Corporate Marketing & Brand team around shared vision and objectives.

Ben McConnell Vice-President, Social Business Strategy

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Ben McConnell was vice president for social business and leader of the training and readiness practice at Ant's Eye View. There he helped client organizations prepare for social business and understand how the right training programs and roadmaps could impact their future.

  • Ben's leadership helped Ant's Eye View produce comprehensive social engagement strategy playbooks for some of the world's leading brands, including Starbucks, Dell, and Logitech.
  • Ben authored two books on customer loyalty: "Citizen Marketers: When People are the Message" (covering the world of social media and participatory culture), and "Citizen Marketers" (used by high school and college instructors to teach the nature of social media and its role in marketing and public relations).
  • Ben's first book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," explains how companies convert customers into evangelists to promote their products, benefits or value proposition. The book has been translated into six languages.
  • Ben co-authors the Church of the Customer blog, which is ranked as one of the most popular business blogs in the world. Forbes calls his work "the word of mouth gospel."

Contact us

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