Experience Radar 2012: Customer insights for the US healthcare payer industry

April 2012
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Experience Radar 2012: Customer insights for the US healthcare payer industry

At a glance

Power is shifting to consumers in their choice of healthcare payers, making it important for healthcare payers to differentiate themselves and to work harder for market share and loyalty by better understanding what consumers value.

By helping US healthcare payers rank their consumer features by relative importance to the insured and plan members, as well as economic benefit to themselves, Experience Radar locates opportunities to create value---pointing the way toward top-line growth and bottom-line results.