Today's companies are finding the future at the intersection of social business, mobile technology and customer engagement. Turn digital change into profitable growth.
Social media, smartphones, tablets and the cloud now set the standard for how business is done. Customers expect more. They want evolving digital experiences and seamless interactions—with any brand—across multiple platforms and channels. Integrated experiences, accessible anywhere. And in addition to offering new ways to engage customers, earn their loyalty and win market share, the social web can also add dimension to the entire product life cycle.
Third in a series on the opportunities and challenges posed by the rise of mobility, this paper focuses on how organizations are beginning to create social ecosystems that rely on ad-hoc collaboration and on-demand employees to drive innovation and generate compelling customer experiences spanning the globe. But the compressed space between work and play presents significant challenges and enterprises are struggling to adapt.