Customer Impact: Growth comes with knowing your customer

A crystal-clear understanding of what customers want, need and value most can point the way toward competitive advantage. PwC's values-based approach to getting inside the minds of real consumers—coupled with a quantitative DNA that lets us examine experiences with an economic filter—can be the difference between simply listening to customers and truly getting to know them.

"How do I put the customer at the center of my business?"Seems like everybody's talking about putting the customer at the center of business. But what does that really mean when they do? A panel of PwC customer experience professionals weigh in.

"How does mobility translate into business opportunity?"Mobility will change the way we work, live, and play. But what opportunities does it present for today's enterprising organization? PwC mobility expert Dan Eckert shares his thoughts.

"Can you tell me something I don't know about mobility?"So you think you know how to think about mobility. Well...let PwC mobility expert Dan Eckert give you something new to think about.

"What's the new high ground in social intelligence?"Social media is changing fast. And with it the customer insights you can gain from "the world's largest focus group." PwC social media expert Jeff Auker explores the new high ground in social intelligence.

"Why is social intelligence so relevant to the C-suite?"So, just what does connecting with others via the likes of Facebook, twitter, and LinkedIn have to do with the C-Suite? PwC social media expert Jeff Auker makes the connection.

"How do you define great customer experience?"How do you define great customer experience? PwC customer experience designer Rik Reppe talks about how he and his PwC colleagues define it.

"What is Experience Radar? How does it work?"Imagine if you could use the best in quantitative and qualitative research to get closer to your customers. You can. Shaivali Shah explains how PwC's Experience Radar tool can help.

"What makes Experience Radar different?"OK. So you say you've seen lots of consumer research tools. But have you ever seen one quite like Experience Radar? PwC's Shaivali Shah explains how Radar stands out.

How is your customer experience design vocabulary?Here's some of what today's companies are using to create distinctive, engaging and memorable experiences for their customers. This video provides a quick overview of trends influencing the world of customer experience design.

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