Focus areas

Click on a segment of the chart to learn more about the solution area.

Analytical InsightClose

Using every means available to get close to your customers and transform the data you collect into meaningful, actionable market insight

Solutions include

Adoption Behavior
Brand Engagement
Innovation Perceptions
Product Share (voice, market)

Customer ExperienceClose

Integrating and coordinating products, services and the places & spaces in which they are delivered to delight—and sometimes even surprise—customers

Solutions include

Behavioral economics Concept visualization
Consumer privacy Dashboard design
Design thinking Human-centered design
Investment appraisal Journey analysis & design
Personal development Real-time decisioning
Social-mobile-local- commercial  

Digital EngagementClose

Capitalizing on the social, mobile, and other digital technologies that are transforming the ways business gets done, customer value gets delivered, and revenue gets grown

Solutions include

Client operating model/governance Cloud
Content management &workflow Customer digital data
Digital alliances Digital forensics
Identity management Mobility
Social media  

Customer StrategyClose

Building bold go-to-market and channel strategies that engage the marketplace while taking your business to the next level

Solutions include

Channel strategy Customer-centric operating model
Customer segmentation Go-to-market strategy
Market and growth strategy Partner and alliance strategy
Place/space convergence strategy Post-merger integration
Upsell/cross-sell strategy  

Pricing & ProfitabilityClose

Developing pricing and profitability solutions that respond to the marketplace while growing your bottom-line results

Solutions include

Customer, product and channel profitability Pricing management
Pricing operations and systems Pricing strategy
Tactical pricing/offers  

Innovative ProductsClose

Developing new products and services that break new ground for your business while reinforcing the qualities and principles upon which your brand is built

Solutions include

Complexity reduction Ecosystem and partner management
Idea management Portfolio management
Product/service definition, development and release Product/service life cycle excellence
Products-to-solutions expansion  

Marketing TransformationClose

Ensuring your business's marketing is integrated with sales, service and operations in a way that leads to measurable business results

Solutions include

Brand effectiveness Sales and marketing measurement
Loyalty and retention Marketing effectiveness
Marketing operations transformation Media/trade spend effectiveness

Next-Generation SalesClose

Exploring ways to move beyond traditional models where the sales process becomes highly consultative and more aligned with customer needs

Solutions include

Channel compliance Channel management
Sales effectiveness Sales operations management

Progressive ServiceClose

Creating a service culture and infrastructure that progressively builds on past successes to reach new, never-before-realized levels of excellence—often transforming service from a cost center to its own revenue-generating business

Solutions include

Offer development Operations improvement (contact center, financial services, service support, order to cash, infrastructure, IT)
Self-service Service strategy